The making of the logo and visual identity for RBE Group

Starting to think, trying to draw.

Vectoring.

Deciding on the direction.

Drawing it out.

That’s a flag! It’s a good association. Trying to find the right shape.

Ending up with this one.

At the same time thinking of the definition of the company’s name—the client doesn’t like the old one, so he asked us to explain the abbreviation afresh.

Coming up with the idea to color the first letter in the logo in different colors to label different lines of business.

Now we can show the concept to the client. Putting together a presentation.

The client likes it. Proceeding with the design.

Developing the shape of the flag.

Looks too much like a flag. Forwarding the task to a typesetter.

Starting to design the visual identity. Drawing patterns, choosing colors for different lines of business.

At the same time working on the shape of the logo.

Deciding on the composition of graphic and text parts of departments’ logos.

Thinking of the right names for different lines of business.

Putting together a presentation on colors.

Finalizing the colors and names and carrying on.

Designing business cards, blanks and folders. .

Attempting to make a presentation template.

Art director: Terrible.

Another try.

Art director: That’s better.

Continuing the search.