Promsvyazbank is a systemically important bank in Russia. Its headquarters, covering an area of 20,000 m² and located near the Kremlin on Balchug Island, consists of several buildings, requiring an efficient wayfinding system. A user-friendly wayfinding system that simplifies the office life of the bank’s employees and guests was created in the studio.
An important task was to design the signage in such a way that it blends with the space, complements it, but doesn’t disappear in it.
Elements made of metal and glass harmoniously integrate with the interiors, adding both rigor and aesthetic appeal. Nameplates for the management stand out thanks to the use of stone.
Each floor differs from the others in some way. Therefore, in the elevator lobby, visitors are greeted by floor plans that help quickly determine the route.
Pictograms, graphically resembling the bank’s logo, match the strict style that is ideal for a large financial organization.
The three underground floors are occupied by parking. Drivers are assisted by suspended signs at junctions and large, highly visible entrance and exit markings applied to the walls, helping them navigate.
- The studio wishes to thank Irina Shklyaruk, Chief Architect of Promsvyazbank, for her help with the project
