Moscow creative platform Prostranstvo unites everyone who is related to architecture, loves and understands it, seeks to learn more about urban planning and wants to find like-minded individuals. A strict geometric logo was created for the platform in the studio.
At the heart of the symbol is the perspective of the cube’s faces, demonstrating the volume from an unexpected angle. A similar optical effect is achieved through color transitions, which form planes that repeat the composition of the logo.
The logo, corporate gradients and the dense typeface become elements of a comprehensive identity system for decorating physical and virtual media.
More complex combinations and patterns are used on screens. Print versions look more strict and restrained.
art director
- 3D models : Mokapus
- The studio wishes to thank the team of Mosstroyinform, namely Yulia Kulikova, Marina Antosenko, Anna Degtyareva, Nadezhda Stolnikova, Maria Grebennikova, Anastasia Kazakova, Natalya Orekhova and Marina Bazyleva, for their help with the project
