The making of the Profiles online service logo

Overview• Process

Profiles.ru is an online service for finding valuable specialists on the service market. For professionals, our service offers an interactive platform for promoting their personal brand using a blog, professional discussions, client reviews, rating system (there are two ratings: one is formed by clients, the other by fellow experts) and other activities.

Our wishes:
1. The desired color combination is blue and white, but we are willing to accept alternatives that will meet the requirements below.
2. The logo should be in the form of the word Profiles (all letters can be uppercase), it is also possible to use graphic elements as part of the text logotype (an additional graphic logo can be created to support the text wordmark).
3. The logo and the corporate identity should be modern and simple, create the impression of a steadily developing online service, generate customer confidence and remain relevant for the next three years.
4. We should be able to use the logo in black and white.
5. We will be grateful for an icon (for a mobile application, a round icon on the website, etc.).

Starting to work.

profiles process 01

Art director: The fourth isn’t bad.

profiles process 02

Art director: Go with the bottom one.

Designer: The bottom pair or should I not make the one with the letter O?

Art director: The bottom two. Although you can also try with just the P in the long version.

profiles process 03

Art director: The slider became less legible.

profiles process 04

Art director: 6.

profiles process 05

Art director: Why did you make it worse? Go back to the blue text.

profiles process 06

Art director: The middle one. No green. And make the shadow darker.

Designer: Taya wrote the text.

profiles process 07

Art director: OK.