PNB gas station chain identity
The fuel company PNB has been operating in the Krasnodar region since 1997. Today, its network comprises 42 locations including multi-fuel stations, tire repair workshops, service stations and spare parts stores. A strict yet bright brand identity for the chain was designed in the studio.
The logo embodies the concept of continuous movement and development, while the text part illustrates the fueling process: thanks to the extending elements, the letter p resembles a fuel nozzle in a car`s gas tank, while the letter b represents the same nozzle, but now attached to the body of a pump.
The active orange color of the logo helps make the gas stations highly visible on the highway.
The custom typeface further emphasizes the dynamic character of the brand and perfectly complements the logo, inheriting its distinctive elements. The universal typeface is used to mark the company`s products and indicate the various divisions within the network.
In the logos of subsidiary companies, the main symbol is supplemented with names typed in the custom typeface.
