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Pioneer-Optic is a wholesaler offering a wide range of high-quality eyewear—from designer pieces to moderately-priced items. The logo and visual identity capturing the essence of the brand were developed at the studio.
Smart logo
Logo and visual identity for Pioneer-Optic
Overview Process
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Release date: December 22 2014 Cast: art director
designer
typesetter
chief typesetter
typesetter
photographers
editors
project manager
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The logo is made up of two letters: a square П wearing round glasses and a round O in square glasses. The characters symbolize both the company’s clients in need of vision correction and expert opticians.
Business documents
The frames form a light and expressive pattern used for decorating business documents. The rules for using the logo, pattern, corporate colors and typefaces are described in the guidebook.
Pages on the corporate pattern
Pages on corporate colors
Order a design...