1.0 2.0
We need to change the perforation and position of the top panel to make it easier to drop cigarette butts and to make sure people don’t put empty cigarette packs there.
What if we simplify the design? Reduce the number of parts and make the layout simpler? Cut down the number of technological operations?
Making adjustments and corrections to the original model.
Evaluating the resulting variants. Variant B has more usable volume, but variant A has a simpler layout and is more airtight.
Preparing the documentation for the producing contractor: the exploded diagram and the color and texture map.
Getting the samples back. The contractor offered their own version of execution. Commenting on the samples.
The artistic director makes final corrections. Reverting to the original trap door.
It wouldn’t hurt to refresh the packaging, too. Changing the pictures, the logo and the name.
Art director: We always have 2.0 as part of the name. Also add some signs about the “new and improved design.”
Making the changes.
Art director: Let’s leave only one hand on the sign and give it a cigarette to hold.
Art director: The hand would look better in the center with the English text in the bottom.
Done.