Task:
to create a logo for a Russian clothing brand.
Fashion designer Pavel Ryabinin creates modern apparel for women incorporating elements of the traditional Russian style. A logo reflecting the relevance of the designer’s collections and their ties to the national culture was created at the studio.
The symbol combines the traditional and modern: a beautiful Russian woman delighted with her outfit rushes to share photos in social networks. The text points at the origin of the brand.
Fill patterns and the text portion of the logo can act as independent features and be used in the design of corporate materials independently from the logo.
The logo’s contour forms expand the possibilities of its use: fill pattern or cutouts can be used on different media.
