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Paritet–98 corporate identity

Problem: Create a corporate identity to blend with the European highway landscape.

Paritet–98 is a transportation service provider. The studio designed the logo, the corporate identity and developed the rules of applying corporate identity elements on trucks and semitrailers.


The corporate arrow is built using cardboard boxes, while the number “98” is reminiscent of a road junction

Release date: April 20 2007

Cast:

art director
designer
type designers
modeler
metteur-en-pages
imposer
editor
managers

Letterheads, envelopes and corporate business cards have the image of a whole truck printed on them.


Letterheads, business cards and envelope

The seventy-page corporate identity guidelines describe the logo, corporate colors and fonts as well as design guidelines for business forms, souvenirs and transport.


Pages 34–35



Pages 44–45



Pages 52–53



Pages 54–55



Pages 56–57


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