Ozero Dolgoe park is an island of warmth and comfort in the midst of cold Norilsk. The Arctic Museum of Modern Art is located next to the park. We have developed a bright and dynamic identity that connects these two points of attraction for citizens and makes their proximity harmonious.
The typographic logo continues the visual concept of the landscaping, which is based on smooth lines contrasting with the surrounding typical buildings.
The color palette differs greatly from the usual Norilsk palette: an abundance of vibrant accents fights against the subarctic color starvation.
Elegant, flowing pictograms develop the style of the logo. The symbol of the park is the willow ptarmigan, well-known and beloved in northern Russia.
The versatile icons are good for everything: they turn into patterns, designate objects under construction and simply create an atmosphere.
