The making of the Odessa theater visual identity

The idea behind the first sketches is to build a theater façade out of sound waves.

Throwing more ideas in.

Art director suggested to combine the façade and the «O» into a ring. Getting an illustrator involved. Trying it out. Putting together the first presentation and flying to Odessa to discuss it.

The customer prefers the ring.

Tuning the type.

Selecting the best combinations.

Typesetting the document reveals the need for a simplified logo version.