Task:
to come up with a universal set of city icons.

The icons can be used on any media and in any location where they can improve city navigation. The graphics is based on the combination of strokes and color spots.

odessa pictogram 01
Signs maintain a unified style and contain many interesting nuances

Details of the pictograms reflect the famous Odessa charm.

odessa pictogram 02
Seaport life

Smaller versions of the icons work great on maps, in tables and on other small-scale media.

odessa pictogram 03
Miniature signs contain less details while still remaining recognizable

The pictograms are combined into groups by subject. Each group has its unique features. For example, signs for government buildings always have a filling, the only exception being the Odessa Opera and Ballet Theater. When a journey by public transport is implied, the mode of transportation is drawn from the side, whereas a view from the front is used to denote locations of transport stops.


op logo
Project developed at the Odessa design workshop


artistic director

art director

designer

fighters

  • Irina Nechitaylo
  • Sergey Rovinsky

project manager