The making of the Odessa information signs
Getting the idea out of the studio’s Brain Storage and starting to think.
![odessa navigation plate process 01](odessa-navigation-plate-process-01.gif)
We want to show the location of objects, building numbers and intersections, as well as local addresses.
![odessa navigation plate process 02](odessa-navigation-plate-process-02.gif)
What about a dark background? We definitely should make an emphasis on the side of the street the sign is located on.
![odessa navigation plate process 03](odessa-navigation-plate-process-03.gif)
![odessa navigation plate process 04](odessa-navigation-plate-process-04.jpg)
OK, we got the idea. Starting to work with graphics. The most important are points of interest (café, pharmacy, police station), while roads and intersections are secondary.
![odessa navigation plate process 05](odessa-navigation-plate-process-05.gif)
![odessa navigation plate process 06](odessa-navigation-plate-process-06.jpg)
To make sure we understand the information volume for each sign, we need to make lists of objects for each street. This will allow us to create a hierarchy of objects and define principles based on which they will be included in the sign.
![odessa navigation plate process 07](odessa-navigation-plate-process-07.gif)
![odessa navigation plate process 08](odessa-navigation-plate-process-08.gif)
![odessa navigation plate process 09](odessa-navigation-plate-process-09.gif)
Trying to rotate it. This will help save on materials on longer streets.
![odessa navigation plate process 10](odessa-navigation-plate-process-10.gif)
![odessa navigation plate process 11](odessa-navigation-plate-process-11.jpg)
![odessa navigation plate process 12](odessa-navigation-plate-process-12.gif)
The art director says that he doesn’t like the width of the street. It would also be great to work on colors more. For example, to slightly raise the buildings of the chosen side of the street and make their colors more active.
![odessa navigation plate process 13](odessa-navigation-plate-process-13.gif)
![odessa navigation plate process 14](odessa-navigation-plate-process-14.gif)
Trying to raise the buildings even higher.
![odessa navigation plate process 15](odessa-navigation-plate-process-15.gif)
![odessa navigation plate process 16](odessa-navigation-plate-process-16.jpg)
![odessa navigation plate process 17](odessa-navigation-plate-process-17.jpg)
Deciding on the active style and the best amount of volume. We also need to decide on the principles for sign placement.
![odessa navigation plate process 18](odessa-navigation-plate-process-18.gif)
The problem is that placing two signs on one intersection will create a conflict of directions. On the other hand, sometimes we won’t be able to hang two signs on each post. Deciding that the signs should be placed 10 meters (30′) away from an intersection.
![odessa navigation plate process 19](odessa-navigation-plate-process-19.gif)
![odessa navigation plate process 20](odessa-navigation-plate-process-20.jpg)
![odessa navigation plate process 21](odessa-navigation-plate-process-21.jpg)
![odessa navigation plate process 22](odessa-navigation-plate-process-22.jpg)
![odessa navigation plate process 23](odessa-navigation-plate-process-23.jpg)
![odessa navigation plate process 24](odessa-navigation-plate-process-24.jpg)
Going to the city to study the current situation with posts. We often see them covered with film or wire mesh or being otherwise unsuitable for installation. For now, we try the current sample to decide on the size. Later we will add a dark outline to make it stand out against all the background noise.
![odessa navigation plate process 25](odessa-navigation-plate-process-25.jpg)
Preparing project documentation for the manufacturing company to decide on the materials, technology and production costs.
![odessa navigation plate process 26](odessa-navigation-plate-process-26.jpg)
Continuing to work on icons and buildings, removing any iPhone allusions.
![odessa navigation plate process 27](odessa-navigation-plate-process-27.gif)
The art director advises to render important buildings in “real-life” 3D. Suggesting an alternative.
![odessa navigation plate process 28](odessa-navigation-plate-process-28.gif)
![odessa navigation plate process 30](odessa-navigation-plate-process-30.gif)
Updated icons come in. To avoid increasing production costs, deciding that the You are Here marker will be on a simple transparent sticker.
![odessa navigation plate process 29](odessa-navigation-plate-process-29.gif)
It would be great to add some room for sponsor logos and city services information at the bottom.
![odessa navigation plate process 31](odessa-navigation-plate-process-31.gif)
Making another fitting, making changes and preparing the announcement.