Newmark logo
Task:
to create a logo.
Newmark helps people who would like to get a loan but get rejected by banks. The service analyzes possible reasons for the refusals and improves credit history (there is only one way to do this legally: get several new loans and carefully pay them back on time).
A laconic logo for the service was created at the studio.
![newmark](newmark.png)
In essence, the company is offering to fix a person’s credit reputation. Finding a graphic metaphor for this process.
The arrow shows the magical transformation of the old credit history into new, pure and flawless.
![newmark iphone 01](newmark-iphone-01.jpg)
![newmark iphone 02](newmark-iphone-02.jpg)
The name of the company is prominently featured in the logo to help improve brand visibility.
![newmark 01](newmark-01.jpg)
![newmark 02](newmark-02.jpg)
![newmark 03](newmark-03.jpg)
![newmark 04](newmark-04.jpg)