Website of the Moscow-Solnechnogorsk section of the M-11 highway
M-11, also known as Neva, is an expressway between Russia’s two capitals. It consists of different sections, for which different companies are responsible. For one of them—from the Moscow Ring Road to Solnechnogorsk—we created a useful and beautiful website.
Visitors are greeted by a video that our team filmed specifically for the website.
The video uses 3D animation to show how great everything is here.
One of the most important elements, the fare calculator, is meticulously thought out and designed to make sure no questions remain unanswered.
We made a convenient and clear visualization of route calculation.
The interface is filled with hints and interactive elements: users have no time to get bored and quickly find their way around.
The more trips are selected, the larger the stack of visualized tickets on screen.
The route on the map is quickly and easily marked with dots. Here, key points of interest are also labeled with visual icons.
In addition to the functional content, there is a reference section. It tells about the road and clearly explains how to travel on it in the most economical way.
A separate page is dedicated to the transponder, a device for contactless registration and automatic fare payment.
To avoid users thinking this is some incomprehensible gadget, the device’s principle of operation is explained in looped videos.
The informative website of the M-11 highway section is an excellent example of how an important transportation route should be presented online.
