The making of the Nero Electronics corporate identity
Receiving the task to develop a logo which the company plans to use to market their products internationally. Going to the industrial design department to have a look at the devices previously created for the client at the studio. Learning that all of them are very simple to use and require only a single touch to start working. Beginning the search for ideas.
![nero identity process new 01](nero-identity-process-new-01.gif)
Seeing that only three of the potential designs maintain continuity and clearly demonstrate the ease of use of the devices. Assembling a presentation and sending it to the art director.
![nero identity process new 02](nero-identity-process-new-02.jpg)
Art director: OK.
Showing the designs to the client. They choose the first one.
Inviting the chief typesetter to help create presentation templates. First, coming up with a flat plan and a way to show slide hierarchy. Deciding to use corporate colors of varying mass.
![nero identity process 01](nero-identity-process-01.gif)
Searching for slide appearance.
![nero identity process 02](nero-identity-process-02.jpg)
Grouping slides by content type and continuing the search.
![nero identity process 03](nero-identity-process-03.jpg)
Chief typesetter: Right now the information slides also contain all the navigation. I would use only slide numbers and move all the navigation to section title slides.
![nero identity process 04 01](nero-identity-process-04-01.jpg)
Showing to the art director.
![nero identity process 04 02](nero-identity-process-04-02.jpg)
Art director: Here’s a new idea. Instead of having that pill hanging, you can put an element there, like in the attached image.
![nero identity process 05](nero-identity-process-05.gif)
Finding geometrical foundation for the new pill.
![nero identity process 06](nero-identity-process-06.gif)
Showing the result to the client.
![nero identity process 07](nero-identity-process-07.jpg)
The client chooses the first version but asks to change the color.
![nero identity process 08](nero-identity-process-08.gif)
Changing the color, finalizing designs for other media.
![nero identity process 09](nero-identity-process-09.jpg)
Deciding to use a different typeface.
![nero identity process 10](nero-identity-process-10.jpg)
Starting to typeset the guide. Looking at the options for the cover.
![nero identity process 11](nero-identity-process-11.jpg)
Continuing to describe principles of working with the corporate identity.
![nero identity process 12](nero-identity-process-12.gif)