The making of the M.Video corporate typeface

Starting to work. Thinking how the full range of styles will look with required parameters. It has to be a soft grotesque with rounded endings and open characters.

Using the type in existing layouts.

Showing the result to the client. He doesn’t like the character of the face, it doesn’t catch the eye. The client asks to change the concept making the type more modern, expressive and interesting in shape.

Deciding to use sharp endings.

Making digits, math and currency symbols lower than capital letters.

Writing the slogan in bold italics.

Preparing the required character set.

Sending the type for hinting and testing the result.

The typeface works well even in the most extreme conditions.