Overview Process
The typeface is suitable for writing banner headlines, catalog articles, navigation signs and text on the pages of M.Video corporate website. The calm and inconspicuous face includes four styles: regular, light, bold and bold condensed. Broad proportions, sharp endings of certain characters and considerable difference between the height of capital letters and ascenders give this new typeface a special character. It becomes more evident in larger sizes and improves legibility in smaller ones. The typeface is created exclusively for internal company use
The new face pleases the visitors of the M.Video store 24/7
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Release date: February 12 2013 Cast: art director
secret adviser
designers
consultant
project manager
The studio wishes to thank Gayane Bagdasaryan for her help with hinting and programming of the typeface |