The making of the Discover Moscow promo website
We need to find a fun way to tell people about the Explore Moscow website.
Starting the search for ideas.
Designers:
![um process part1 01](um-process-part1-01.jpg)
![um process part1 02](um-process-part1-02.jpg)
![um process part1 03](um-process-part1-03.jpg)
![um process part1 04](um-process-part1-04.jpg)
![um process part1 05](um-process-part1-05.jpg)
![um process part1 06](um-process-part1-06.gif)
![um process part1 07](um-process-part1-07.jpg)
![um process part1 08](um-process-part1-08.jpg)
![um process part1 09](um-process-part1-09.jpg)
![um process part1 10](um-process-part1-10.jpg)
![um process part1 11](um-process-part1-11.jpg)
![um process part1 12](um-process-part1-12.jpg)
![um process part1 13](um-process-part1-13.jpg)
![um process part1 14](um-process-part1-14.jpg)
![um process part1 15](um-process-part1-15.jpg)
![um process part1 16](um-process-part1-16.jpg)
![um process part1 17](um-process-part1-17.jpg)
![um process part1 18](um-process-part1-18.jpg)
![um process part1 19](um-process-part1-19.jpg)
![um process part1 20](um-process-part1-20.jpg)
![um process part1 21](um-process-part1-21.jpg)
![um process part1 22](um-process-part1-22.gif)
![um process part1 23](um-process-part1-23.jpg)
![um process part1 24](um-process-part1-24.gif)
![um process part1 25](um-process-part1-25.jpg)
![um process part1 27](um-process-part1-27.jpg)
![um process part1 28](um-process-part1-28.jpg)
![um process part1 29](um-process-part1-29.gif)
![um process part1 30](um-process-part1-30.jpg)
![um process part1 31](um-process-part1-31.jpg)
![um process part1 32](um-process-part1-32.gif)
Art director: That’s just not it.
Grabbing a tour guide and going on a tour of Moscow to better understand the problem.
![um process part1 33](um-process-part1-33.jpg)
The next day a new idea is born.
Continuing the search. How about a mosaic of historic pictures?
![um process part1 34](um-process-part1-34.jpg)
Or a series of movie posters?
![um process part1 35](um-process-part1-35.jpg)
What if we give people a chance to become architects of main landmarks?
![um process part1 36](um-process-part1-36.jpg)
Touch some of the iconic objects?
![um process part1 37](um-process-part1-37.jpg)
Place buildings in unusual surroundings?
![um process part1 38](um-process-part1-38.jpg)
Show simple life of famous people?
![um process part1 39](um-process-part1-39.jpg)
![um process part1 40](um-process-part1-40.jpg)
Rush them?
![um process part1 41](um-process-part1-41.jpg)
Record taxi driver’s stories of Moscow?
![um process part1 42](um-process-part1-42.jpg)
Connect the past and the present?
![um process part1 43](um-process-part1-43.jpg)
Show different cuts?
![um process part1 44](um-process-part1-44.jpg)
Look closer?
We need more ideas.
![um process part1 45](um-process-part1-45.jpg)
![um process part1 46](um-process-part1-46.jpg)
![um process part1 47](um-process-part1-47.jpg)
![um process part1 48](um-process-part1-48.jpg)
![um process part1 49](um-process-part1-49.jpg)
![um process part1 50](um-process-part1-50.jpg)
![um process part1 51](um-process-part1-51.jpg)
![um process part1 52](um-process-part1-52.jpg)
![um process part1 53](um-process-part1-53.jpg)
![um process part1 54](um-process-part1-54.jpg)
![um process part1 55](um-process-part1-55.jpg)
![um process part1 56](um-process-part1-56.jpg)
![um process part1 57](um-process-part1-57.jpg)
![um process part1 58](um-process-part1-58.jpg)
![um process part1 59](um-process-part1-59.jpg)
![um process part1 60](um-process-part1-60.jpg)
![um process part1 61](um-process-part1-61.jpg)
![um process part1 62](um-process-part1-62.jpg)
![um process part1 63](um-process-part1-63.jpg)
![um process part1 64](um-process-part1-64.jpg)
![um process part1 65](um-process-part1-65.jpg)
![um process part1 66](um-process-part1-66.jpg)
![um process part1 67](um-process-part1-67.jpg)
![um process part1 68](um-process-part1-68.jpg)
Designer: What if we show all interesting historic events as if they happened at the same time?
![um process part1 69](um-process-part1-69.jpg)
![um process part1 70](um-process-part1-70.jpg)
![um process part1 71](um-process-part1-71.jpg)
Art director: Bingo.