Task: to incite interest so people would come see the pandas at the zoo.
This year pandas from China arrived to the Moscow Zoo for the first time in 60 years. Their names are Zhui and Dindin and they are incredibly cute.
In time for their arrival, the studio developed an advertising campaign and a logo with pandas hugging a Russian birch, a symbol of friendship between Russia and China.
The logo looks great on advertising posters and billboards, as well as on any souvenir products.
