Corporate identity   Box   Website  

Mooqla corporate identity

Problem: Create a new world for kids, grownups, and collectors.

Designer dolls by Polina Voloshina are now on sale under the Mooqla trademark. Delicate toy teenage girls dressed to kill are hand-made from head to toe.


Logo and name

According to a legend, these are the girls from affluent families, living in the mysterious Millwer-Oaks closed boarding school.


Letterhead, folder, business cards, and envelope

Release date: September 23 2006

Cast:

art director
designers
copywriters
photographers
metteur-en-pages
type designer
translator
editor
manager

Art. Lebedev Studio would like to thank Polina Voloshina for her contribution to work on the project


Booklet

The studio proposed the brand name, created the logo, took pictures of the first series of dolls, designed the boxes, labels, and a booklet with incredible and a little sinister stories—a story per girl.



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