The making of the Ministry of Culture of Moscow Oblast logo and corporate identity
Sketching the first ideas.
![minkult process 01](minkult-process-01.jpg)
Continuing the search.
![minkult process 02](minkult-process-02.jpg)
Settling on one design.
![minkult process 03](minkult-process-03.gif)
Finalizing and giving a presentation.
![minkult process 04](minkult-process-04.jpg)
Client: We suggest to replace the green color with noble burgundy. Our associations: color of the Kremlin walls, theater curtains, color of theater seats, country manor interior, antique book binding, Moscow sunsets...
Developing the chosen direction.
![minkult process 05](minkult-process-05.jpg)
Coming up with style-defining pictograms and demonstrating to the client once again.
![minkult process 06](minkult-process-06.jpg)
All that’s left is to choose the final shape and the color.
![minkult process 07](minkult-process-07.jpg)
The logo is chosen, the pattern is drawn, the icons are created, time to assemble a more serious and modern brand book. Typesetting letterheads, envelopes, folders and souvenir products.
Done!