The making of the Ministry of Culture of Moscow Oblast logo and corporate identity

Overview• Process

Sketching the first ideas.

minkult process 01

Continuing the search.

minkult process 02

Settling on one design.

minkult process 03

Finalizing and giving a presentation.

minkult process 04

Client: We suggest to replace the green color with noble burgundy. Our associations: color of the Kremlin walls, theater curtains, color of theater seats, country manor interior, antique book binding, Moscow sunsets...

Developing the chosen direction.

minkult process 05

Coming up with style-defining pictograms and demonstrating to the client once again.

minkult process 06

All that’s left is to choose the final shape and the color.

minkult process 07

The logo is chosen, the pattern is drawn, the icons are created, time to assemble a more serious and modern brand book. Typesetting letterheads, envelopes, folders and souvenir products.

Done!