We want Mito to have a simple and lively logo. Looking at what already exists.
![mito logo process 01](mito-logo-process-01.jpg)
Coming up with our own designs.
![mito logo process 02](mito-logo-process-02.jpg)
The art director chooses three and asks to typeset them with the studio’s logo and copyright information on a tiny label. Showing to the client.
![mito logo process 03](mito-logo-process-03.gif)
The client chooses one.
![mito logo process 04](mito-logo-process-04.jpg)
Clarifying the amount of the text the label has to include: there’s a lot of information, so the label has to be larger. Typesetting and showing to the art director again.
![mito logo process 05](mito-logo-process-05.gif)
AD (dissatisfied): All of them are bad. Your task is to create a nice nameplate, not a label for a Soviet radio.
Typesetter (struck by realization): Oh!
![mito logo process 06](mito-logo-process-06.gif)