The making of the Mirel cake packaging

Customer: We need an entirely different cake packaging design.

Piece of cake.

Sketching.

— No. We’re looking for a world-class solution.

— Still not what we want. Can we see the rest of the drafts?

Grading the options.

How about folding clear sheet plastic into a dome, instead of using a mold?

Crafting life-size models.

— Show us some photo-realistic models with cakes and everything.

— How the top portion locks onto the base and what supports the cake?

— Let’s look at the folded sheet dome and the mold side by side.

— What if we used the existing tops?

Various tops and bottoms in different combinations.

— Show us the assembly process for each type of packaging.

— How does it load on a euro pallet?

Building a life-size mock-up.

Receiving a production sample.