Military Uniform Museum wayfinding system
The Military Uniform Museum is located in Moscow, on Bolshaya Nikitskaya Street 46/17, building 1, in the former Vasilchikov estate. It’s a shame, but few passersby could tell from the appearance of the building that it contains a museum. The new design and the wayfinding system developed in the studio aim at making the museum more welcoming and accessible.
![](mmu-closes-01.png)
![](mmu-closes-02.png)
We opened the gates, marked the main entrance with banners and made the Museum sign larger, allowing it to be visible from a distance.
![mmu day 01 v2](mmu-day-01-v2.jpg)
![mmu facade windows2](mmu-facade-windows2.jpg)
![mmu entrance2](mmu-entrance2.jpg)
Inside, the building is constructed as an enfilade, making it hard to find your way around the small rooms and spaces, numerous doors, passages and staircases.
The new wayfinding system helps visitors understand the layout of the museum and navigate it confidently while exploring the exhibits in its collection.
![](mmu-pl-01.png)
![](mmu-pl-02-new.png)
![](mmu-pl-03-new.png)
![](mmu-pl-04-new.png)
![](mmu-pl-05.png)
Formation
The graphic concept is based on the image of a military formation where soldiers stand strictly behind one another. All the wayfinding elements are lined up perfectly and form a coherent system.
![mmu start3](mmu-start3.png)
![](mmu-hall-02.jpg)
![](mmu-hall-01-new.jpg)
![mmu five v4](mmu-five-v4.jpg)
![mmu hall yellow navigation v3](mmu-hall-yellow-navigation-v3.jpg)
Communication
The museum communicates with the visitors through the wayfinding system in a friendly, but military-like clear and laconic way. The system is based on clear numbering of the halls, while the laconic hints prevent visitors from getting lost.
![mmu white2](mmu-white2.jpg)
![mmu stair lettering2](mmu-stair-lettering2.jpg)
![mmu exit v3](mmu-exit-v3.jpg)
Civilian and military people, children, parents, history buffs: everyone enjoys the new look of the Military Uniform Museum.
![mmu arch2](mmu-arch2.jpg)
![mmu wall2](mmu-wall2.jpg)
![mmu orage stair2](mmu-orage-stair2.jpg)
![mmu orage hall2](mmu-orage-hall2.jpg)
![mmu NEW](mmu-NEW.jpg)
![mmu stair2](mmu-stair2.jpg)
![mmu stuff2](mmu-stuff2.jpg)
![mmu wc3](mmu-wc3.jpg)
![mmu footer2](mmu-footer2.jpg)
art director
The studio wishes to thank Oksana Maltseva and Elena Sinitsyna for their help with the project