Metallservice is the largest online store in Russia specializing in the sale of steel, non-ferrous metals, as well as fasteners, cables and other metal products. The company boasts an enormous trade and warehouse complex where products of all types are processed and stored. Until now, Metallservice has only dealt in wholesale. The studio has helped the company enter the retail market by designing a user-friendly online store.
Large banners on the homepage have been deliberately designed with a minimalist aesthetic to focus all the viewer’s attention on the product. These banners clearly convey that the store now sells in retail quantities—by the unit, by the package and by the meter—and not just in massive bulk orders.
The vast assortment of products is compactly organized into a category-based navigation tree, making it easy to find the necessary items without any hassle.
Promotional banners are carefully integrated into the catalog results. Labels informing visitors about discounts are seamlessly added to the tags on product cards.
Each product page features a configurator, allowing customers to finely adjust the order parameters to their specifications.
Visitors learn that Metallservice is one of the leading brands in its industry through the About the Company section. For this, the studio has created a strict yet light graphic design that illustrates the key details of the business processes.
