The making of the catalog of postcards with the benefits of the Megacard affiliate program

The client gives us the task to make a catalog for potential partners of the program that will be given out on meetings and trade shows. We have absolute freedom in the choice of format. The client provides us with unstructured materials. Given the content, we realize it will be better to present it in some fun way, not as a conventional page-by-pager. The first idea hits big time: let’s have a manager come in with a giant card.

Trying to fit all the text on the card.

The client likes the idea, but thinks international travel with such a card will be next to impossible. He asks us to return to the concept of a catalog.

We get the idea of a set of postcards, but it looks too simple, so we keep thinking.

Designer: How about it’s not just postcards, but like a notepad with pictures in leather cover and with metal ring binding?

Art director: That’s way too complicated.

Designer: All right, postcards then. How about this?

Art director: That’s an improvement, but the bars look ugly, the layout could be better, and maybe we can put some sort of a picture on the back so it’s not just business text all over.

The pictures are too blocky, rendering them in outline.

Drawing the characters.

While working on the illustrations, we make corrections in the text. We also typeset the English version and consider our options for packaging.

When everything is done, approved and handed over, the client realizes the postcards are too small.

Re-typesetting for the new size.

Now it’s really done.