Don’t Fight campaign for Megacard

Overview   Process  

Task:

to design a series of posters promoting the rewards card benefits.

Megacards rewards program allows you to earn points towards future Mega merchandise while shopping. The campaign’s slogan and billboard series design were created in our studio.

mega megacard fight 01
mega megacard fight 02
mega megacard fight 03
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“Don’t fight, I’ll take both.” Megacard discourages violence
 

Release date: September 07 2012

Cast:

artistic director
art director
designer
photographer
copywriter
editor
project manager

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