Slogans and billboards for new programs for Megacard holders were developed at the studio.
Bonus point equivalent
Purpose of the points
Megacard can be used as a regular debit or credit card.
Text
and illustrated reminder about yearly service fees
Getting a card is easy: submit an application at a registration desk in any Mega and wait for a while.
The illustrated version presents the card in a typically female form, while the text ersion is manly laconic
After the billboards were developed, a guide on creating advertising materials was assembled. Now every store will adhere to common principles of advertising poster appearance.
Description of corporate colors
Principles of frame design
Grid for facade billboards