Mega Kids Club corporate identity

Mega Kids Club is a place where kids can take a rest from their parents while they are shopping. It’s more than a playground—there are a school of crafts, theater and movie clubs, and a sports group.

Everything one needs right in the middle of the logo

We created a variety of symbols—piles of things kids love.

Three piles, for any purpose or printing solution

There are different piles for different classes and events.

Sports pile

Piled up nature stuff, foreign languages related things, handicrafts, New Year’s items and driving rules

It is easy to create custom shapes too.

Corporate arrow and ship

And an ordinary box becomes an extraordinary treasury

There is a less flashy version, too—a green doodle sign.

The Club also has a corporate character—a box for playing around.

Mega’s visitors are given flyers and invitation cards.

We also developed design guidelines for Mega Kids Club playgrounds.

All corporate stuff can be found in a 80-page brandbook.

Double-page spread about identity package elements

Double-page spread about things that make up fun bunches

Double-page spread about stamps and bracelets

Flyleaf

Mega Kids Club identity package was created with the help of our team members’ kids.

Darth Vader and the Pumpkin