Logo and visual identity for May Market supermarket chain

Overview Process

Task:	to design a logo and visual identity for a grocery store chain.

May Market is a chain of supermarkets selling food and household items located throughout the residential areas of Moscow and its suburbs. The logo and visual identity for the chain were developed at the studio.

Main logo

The lovely young girl represents the warm and cozy atmosphere of small stores, and natural patterns emphasize the freshness of products.

Release date: May 06 2015

Cast:

artistic director

art director

designer

illustrator

type designers

Ksenia Erulevich
Taisiya Lushenko

typesetter

Anna Golovina

project managers

Anna Merkureva
Svetlana Kost
Grigory Sharov
Dmitry Loginov

New harvest

The patterns of a meadow and a birch grove adorn store windows and look different in different lighting.

Store at day and night

The rules for using the logo and patterns are put together in a guidebook.

Double-page spread on the proportions of the text and graphic portions of the logo

Double-page spread on the corporate pattern

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