Match Point club logo
Task: to help a closed club attract a new audience.
The Match Point club is a gathering place for respectable people who love sports. The only way to get in is with a membership card. The image of the club should correspond to the status of its visitors. For this purpose, a new strict logo was developed in the studio.
![mp 1](mp-1.png)
![mp 2](mp-2.png)
The thin and elegant lettering and shapes create the sense of mystery and inaccessibility characteristic of closed societies.
![mp 3](mp-3.png)
![mp 4](mp-4.png)
The rhombus appears to imply that Match Point is a place for events that are shrouded in mystery.
![mp 5](mp-5.png)