Logo and corporate identity for the Manufactura outlet center

Manufactura is the first outlet center in Ukraine designed as a traditional Dutch town with narrow streets, brick houses, tiled roofs and a front gate. A logo and a corporate identity for the town were created at the studio.

The logo is a combination of a tulip and the letter M—a bright symbol of the Netherlands and the first letter of the center’s name

The Dutch theme is supported by corporate patterns which are used in the logo design or on their own. Two styles of the studio’s Mirta typeface are used as the corporate typeface of Manufactura. Rules for the use of the logo, the pattern and the face, as well as recommendations on creating advertising materials, signs and navigation boards are given in the brand book.