Artemy Lebedev
§ 83. Secrets of good hypertextFebruary 18, 2002 |
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If you are reading this section, then you should already know what a hyperlink is (there isnt any way to get here other than this). People who make websites know what a hyperlink is, too. But few people know how hyperlinks should be placed correctly. |
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HTML manuals dodge the questions of where exactly links should be placed and how many of them there should be. |
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There are several ways to define a good hypertext (we will not speak about menus, sections with links and other navigation and information stuff). |
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Text integrity |
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Its a big mistake to make the hypertext self-sufficient to the detriment of sense and the text itself. Self-sufficiency should be a property of the text, while hyperlinks only help obtain additional information on a topic. |
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Hence a simple conclusion: links should be placed so as to prevent the reader from missing on something if they are not there. |
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In practice, learning anew to write texts in the right way may take you no more than a day. The authors who have grown used to viewing a hyperlink as an integral part of the text and its meaning balk at first, but then get their skills updated and cant return to the former practice. One should start with composing a humane text, and then proceed to supplementing it with links. |
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Easy reading |
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If a format has technical capacity allowing for using some option, it should not be a reason per se for using it. If the GIF format allows for animating images, think real hard to decide whether animation is needed at all. Flash is ideal for statistical representation of information. You dont necessarily have to benefit by 16 million colors of the monitor only because its technically possible. |
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Links in the text are just an option, never a necessity. The left-hand example is hard to handle. The seemingly compact information is no longer a benefit if you are dealing with a text page. |
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Value of links |
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In this example we used the article from the Encyclopaedia Britannica. In the electronic version of the encyclopedia the left-hand variant is not only relevant, but also required: links lead to other articles. The right-hand example can be used in all cases except in reference editions. |
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Comprehensiveness of information |
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In this situation a reader who missed the beginning will be able to catch up. Ideally, a link to a new article should be included in the archive publications list, because nobody can tell whether there have been any other publications on the topic. Using the search option is hardly a gratifying business, since its tantamount to having your fortune told. |
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For one, cross references between fresh and back issues will help the reader obtain required information, for anotherthey will give a boost to the archive value. |
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Intonation and meaning |
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The usage of hyperlinks is not similar to that of a fluorescent marker, when you highlight a whole paragraph, sit back and enjoy the way it glows. |
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A link should be brief, one or two words is just fine. You may attach a link to the name of an article or a book, but if you are having a list of names to sort out, its best to find another way of reference, otherwise the reader will get a page where he wouldnt be able to swing a dead cat without hitting a link. |
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The way the link stands out in the text (being color highlighted and underlined) is in itself efficacious enough to emphasize the intonation. Italic or bold font is another way to get a high-pitched intonation. Therefore if you are solving the problem of emphatic intonation, combining various ways is to be avoided. A link in bold font is fine, but specifically with a purpose to make this link notable, not to show that an important word is a link. |
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Now the reader is informed and thereby forearmed. |
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