Artemy Lebedev
§ 160. A couple of opinionsJune 3, 2009 |
|
“A good logo should be simple enough for anyone to draw from memory.” |
|
“It is fine if an ad’s message is not obvious. People would take some time to understand it and then remember it better.” |
|
These two fallacies have lead to more lame logo and ad design than any other wrong opinion. |
|