Artemy Lebedev
§ 130. Five quotes from Roma VoroneshskiFebruary 24, 2006 |
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I subscribe to every single word of the quotes listed below. If students of all design schools were familiarized with these ideas at the first lesson of the first term, this would be a different world to live in. |
Quotes from Roma Voroneshskis website narisoval.ru |
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This works central theme is that one should quit living in a world of conventions. So anyone fiddling with scientific approaches should be paid off with knocking his brains out. Say theres been a survey to find out where people look when they google. The survey showed they look at the upper left corner of the page. The thing was published. You bet your sweet bippy theres some moron now preaching to someone that everybodys eyes are glued to the upper left corner of the page, so thats the place where all essential things belong. Surveys suck. In truth, they can be very interesting sometimes, but you cant deduce any laws from them, because its neither physics, nor algebra. Peoples glances are cast towards the place where theres something to watch, never in any definite direction. |
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An assertion that everything necessary must be on the first screen is tantamount to the assertion that all crucial facts of the novel Crime and Punishment must be listed in the first paragraph. (Whats the point in reading it then?) I mean, if your novel is crummy, the first screen wont help. If its the other way round, folks will thumb through it four hundred times and ask for more. [...] |
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Another curious shibboleth: if somethings not seen on the first screen, well, if its way below, users think its not thereeven in the event theyve seen it before. Which means that users are creatures who, having turned away from a wardrobe, forget about its being there. Thats what some guys, never mind who, believe. To put it shortly, there is no first screen. [...] |
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Illustration: how many people wont guess that theres something way down? |
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Color is a phenomenon of ideology. The ideology is this: a color per se does not mean anything. Not a thing at all. Bragging about some colors that dont match other colors is a mumbo jumbo that outstrips horoscopes. Red is for danger, says a man who ate a tomato earlier in the morning and didnt flinch. Black is too gloomy, says another, who earlier in the morning read black letters against a white background and chuckled. Grey is dull, complains a third one. Your mama is dull. Look at Buster Keatonall tints and shades of grey and as merry as a grig. Blue is for hope, green is for renewal, says designer pulling wool over your eyes. Designer, dont. Youd better break it to the customer: heres 16 million colors (RGB) or a fan (Pantone), point with a finger. Well paint it any color you want. But the Delete button will remain red (the customer never argues with that). When Im told that red and green dont match, I get into a snit. Look at a strawberry bed, bubblehead! |
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When people wave off the meaning and immerse themselves into god knows whatthe aura of a word or something like that, its a safe bet that a cripple is going to be born. Overheard by myself: adverb not provokes negative associations on the users part. Wanna know what phrase it referred to? [...] Not far off the mark. |
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