Artemy Lebedev
§ 129. News on non-news sitesJanuary 30, 2006 |
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It may be high time that the corporate websites whose main page doesnt bear news stories were included in the Endangered Species Act, as they are becoming increasingly rare. |
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News on the main page is the cheapest way to show the visitor that the website still has some life to it. There are some costlier techniques, though (posting theme updates, actually bringing the website up to date etc.); they are covered in other sections. |
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First, theres a question that requires an up-front answer: does the website N really have news? If the website is updated less than once a month, the author would recommend dropping the word news altogether. A list of offers with links always remains one no matter what, so theres no point in elevating its status to a newsline. |
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Second, if a news item is no longer current, it needs to be moved to the archive. The phrase scheduled for today expires in less than 24 hours. |
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Third, dates in news headings should be avoided. Dates can be placed either right in the text of the news, or in the archive. By definition, news must stay up to date. A date is a disposable element which clutters the space of the website. |
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Suppose we have entered the website of company N and see the following all-too-typical case: |
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Rule: news should be treated like movie posters: it should make sense; it should not contain the word movie posters; out-of-date posters should be stored in a museum; the date the poster was put into print should not be placed beside the name of the film. |
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