M11 Podmoskovye highway section naming and logo
The M11 highway connects Moscow and Saint Petersburg. Each section of the road is managed by a different company, and these sections need clear names as well as attractive and functional logos. The studio started with the section from Moscow to Solnechnogorsk.
Naming
The name M11 Podmoskovye immediately indicates the location of the section. It is the only correct choice, selected from numerous options that were initially evaluated using a matrix.
Logo
The section’s logo integrates seamlessly with the recognizable style of road markings. The color scheme is familiar to anyone who uses car navigation systems.
The sign is instantly recognizable in any context, conveying to viewers that it pertains to roads.
The graphics and additional text highlight that this is a segment of a major highway.
All branded media are designed in a highly utilitarian style.
The studio’s revised Wagon typeface consolidates all the graphic elements into a cohesive whole, completing the overall design.
