Identity Advertising
Overview Process
Licard is a system of non-cash payment for fuel, complementary products and services used at Lukoil filling stations in Russia, as well as in 16 other countries. The studio created a logo and a visual identity for the cards, their appearance and packaging. 
The main logo
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Release date: October 31 2013 Cast: art director
designer
typesetter
type designer
editor
project managers
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A corporate pattern fueled by the traditional jerrycan design ties together the visual style of the fuel cards and the companion brochure.
Corporate fleet cards have the corporate pattern embossed and come in a beautiful tin case.
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