Ermenrich manufactures measuring tools for professional builders, electricians, surveyors, finishers, installers and general DIY enthusiasts. Our studio designed a clear and precise, yet bright and airy website for the company. The main branding element, reminiscent of a drafting frame, effectively highlights the most important aspects on each page.
The controls resemble mechanical buttons found on instruments, enhancing the similarity between real tools and the interface tools for purchasing them.
Each product card provides essential information about the tool. If an item is part of a promotion, it is marked with a bright tag. Ratings and user reviews are available for every product.
In creating the site, we discovered that people purchase Ermenrich products for home DIY projects, work use or as gifts for fellow tradespeople. For each of these scenarios, we created curated collections, brightly presented with clear graphic visuals.
The mobile version of the site is just as functional as the desktop version but operates faster and features a convenient tab bar.
The icons inherit key graphical elements from the logo. The thematic metaphors of the icons hint at the company’s activities and remind users of the brand’s legend.
The About Us page features the full text of the legend, complete with vivid imagery and animation. It becomes clear to viewers that Ermenrich is a company with a rich history, deep roots and German reliability.
