Logo Visual identity
Overview Process
The bold avant-garde Leibstandarte logo craved for further development and visual support. The studio designed a visual identity, a full set of documentation and sample ad layouts for various advertising media, and put together a brandbook. 
The simplified version of the logo—without the mark
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Release date: January 26 2011 Cast: art director
designers
copywriter
typesetter
editor
project managers
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For decorating the print collateral and various surfaces, we created patterns based on military shoulder boards design and the company’s logo.
Corporate colors are also derived from the logo.
Apart from a full set of business documents and stationary, we designed the specific antique dealer attributes: covers for valuable items, folders and evaluation forms.
Leibstandarte advertising materials are addressed to true collectors.
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