The Tallest Skyscraper
in Europe
The multifunctional complex Lakhta Center is located in Saint Petersburg, on the shore of the Gulf of Finland. It is the tallest building in Europe. It houses the headquarters of Gazprom and public spaces such as an observation deck, a planetarium, a transformable concert hall and a modern, comfortable waterfront.
The promo website aims to showcase the main features of this unique building and convey that there is much more to discover beyond what is immediately visible.
The skyscraper’s logo is a sketch drawn by the project’s lead architect. This image became the basis for a large 3D model that decorates the website.
The height of the Lakhta Center is 462 meters. Therefore, it is logical that the homepage spans several screens vertically to convey the scale of the project. This design element is a key feature of the promo website, but thanks to the use of a glass texture, it does not interfere with the perception of the various types of content.
Headings for each informational block are handwritten, making the website feel more approachable to potential visitors.
A special section features an audio tour of the Lakhta Center’s waterfront. It is complemented by an elegant map that was created specifically for the website.
The most beautiful photographs of the building and videos about the skyscraper are collected in the media bank. Representatives of print media, journalists and designers can access it, select the materials they need and freely use them in their work.
People photograph the building, post their pictures on social media with the appropriate hashtag and see their works featured on the official promo page.
The main features of the center are illustrated with pictograms that support the overall style of the logo and headings.
