The making of the visual identity for Kuresh Martial Art Crimean Federation

Initiating the process.

Choosing a general direction and wrestling it down in vector.

Studying Crimean Tatar folk motifs.

Improving upon it.

Pulling our finds together and presenting to the customer.

The customer loves it. Full speed ahead. Customizing the studio’s Gross Kunst typeface, custom-tailoring it for the project.

Making our color choice.

Thinking the monochrome logo through.

Pinning down the pins and medals.

Fashioning the uniform.

Designing a flag for the Federation.