Kulikovo Polye logo and visual identity

Kulikovo Polye is a military history museum and natural reserve. It organizes historical and archaeological searches; studies and preserves the legacy of The Battle of Kulikovo—one of the most prominent events in Russia’s history. The studio developed a logo and visual identity for the museum.

The main logo

The flying curved arrow symbolizes the sun rising over the horizon on the day of the battle, the victory of Russian soldiers in the historically significant battle, and the courage of the museum as a modern organization optimistic about the future. Many versions of the logo were created for a variety of uses.