The making of the Kovrikus doormats

Deciding to produce some doormats. Starting with an idea submitted to our creative pool Mozg (The Brains).

Home by Nikita Kuznetsov:

Adding An Apartment Plan by Anton Schnaider:

The house icon route is very straightforward, requiring just some usual testing of different styles.

Now, moving on to the floor plan.

It just doesn’t hit home. Ditching this concept and thinking up other designs instead.

Selecting the short list and preparing visualizations:

All of a sudden, the art director comes up with the Moon idea.

Designer: Which one?

Art director: The realistic one.

Trying different colors.