Making of the Koltso Urala corporate identity package

Some early sketches.

Trying to combine a ring, Cyrillic letter У (for the Urals) and local folk elements.

Key symbol found—the lizard.

Searching for the right shape and general feel.

Styling the lizard.

Done. Now the paws.

Elaborating.

Trying it on.

Creating the pattern.

Developing the type.