Koh-i-Noor pencils packaging

Overview
Task: to design a package.

Czech company Koh-i-Noor, a mastodon of the stationery world, has been producing writing materials since 1790. It’s hard to imagine that there is a single person in Russia who has never held a pencil with the logo-with-dashes or an eraser with the elephant. The founder of the company, Joseph Hardtmuth, is considered one of the fathers of the pencil as we know it today. Koh-i-Noor has been working on the quality of its products for several centuries, now it’s time to think about their beauty. Packages for Koh-i-Noor pencils were lovingly designed at the studio.

For boys

A serious illustration was created where animals hide in an urban landscape

For girls

A magic tree with cats, unicorns, birds and other cute animals

koh 4

For everybody

The famous elephant now has lighter skin, it became more airy, volumetric and pleasant while remaining recognizable

koh i noor final


art director

designer and typesetter

visualizer

Made in 34 days