Kitfort identity
Kitfort produces and sells home appliances. The new logo keeps the company’s signature symbol, a whale, and adds a quotation mark that invites to a dialog.
![kitfort_logo_main](images/kitfort_logo_main.png)
Main logo
The logo became more minimalist, modern and bright. The whale of course is pretty abstract, but still remains recognizable.
![](images/kitfort-logo-01.jpg)
![](images/kitfort-logo-02.jpg)
The logo now also acts as a speech bubble that can contain any text. All you have to do is come up with something cute and you’ve got a message for your clients.
![kitfort box](images/kitfort-box.jpg)
![kf boxinhand](images/kf-boxinhand.jpg)
Only the text part of the logo is placed on products—it looks stricter and can be combined with any design.
![](images/kitfort_kettle_transparent.png)
The new identity uses Sector typeface. It has an elusively technological feel to it and is well suited for a manufacturer of household appliances.
![kitfort identity car](images/kitfort-identity-car.jpg)
We also came up with Kitfort’s mascot, a friendly whale that can be seen in a variety of situations: winking, giggling, drinking a glass of wine. Magnets with the whale are included with every purchase.
![kitfort_magnets](images/kitfort_magnets.jpg)
![](images/magnet-01.png)
![](images/magnet-02.png)
![](images/magnet-03.png)
![](images/magnet-04.png)
![](images/magnet-05.png)
![](images/magnet-06.png)
The whale is incredibly cool and stickers with it are wonderful on their own.
![kitfort_box](images/kitfort_box.jpg)