New LCD information boards were installed in Kiev center on roads with reversible lanes. The direction of traffic on these streets is reversed twice a day, and the information boards help drivers understand the current direction. A fine idea combined with poor realization.
We got rid of different typeface styles, gaps between words, capital letters. Blue background was added and all lettering was done in Direct typeface. When a lane is closed to traffic, the sign background turns red which can be easily seen from a distance.
For the first time ever, a direction sign has shorter arrows that show traffic directions more clearly.
Every driver coming to the center of Kiev can see the boards.