Kavkaz.rf identity

Kavkaz.rf helps the government implement strategic development plans for the North Caucasus Federal District and creates favorable conditions for investors in the region. The company regularly launches new projects aimed specifically at investors. Additionally, Kavkaz.rf works on improving tourist areas, preserving rare wildlife and organizing sports festivals. The studio crafted an abstract and rhythmic brand identity for the company.

The logo evokes images of mountains, ocean waves and steps. Business aligns with the government, environmental awareness leads to commercial success and domestic and global markets strongly influence each other.

Turquoise was chosen as the primary color. It symbolizes sustainable development and evokes the image of ocean waves, blue lakes and glaciers of the Caucasus.

The logo resembles the letter K with its elements interwoven into a knot, emphasizing the importance of strong connections. The entire brand identity revolves around collaboration and establishing close ties.

Each of the seven elements of the logo also represents a region within the federal district.

The turquoise lines easily intertwine into intricate patterns and designs.

Elements of the identity work well in offline settings, transforming into decorative elements or structural components, such as slats of an exhibition pavilion.